Social Media Features | Sprout Social (2024)

Table of Contents
Filter by: Monitor & Engage Smart Inbox ▶ Brand Keywords Contact Views Conversation History Message Completion Collision Detection Comment Moderation Review Management ▶ Paid Ads Comment Moderation Mobile Inbox Push Notifications Custom Inbox Views Case Management Message Tagging Engagement Reporting Case Completion Reporting Comprehensive Tag Reporting Custom Influencer List Social Commerce Integrations Team & Productivity Reporting Helpdesk Integration Customer Satisfaction Survey Automated Conversational Workflow (Chatbots) ▶ Salesforce Service Cloud Integration ▶ Saved Replies Message Spike Alerts Plan & Publish Automated Feeds Publishing Collaborative Content Calendar ▶ Advanced Post Scheduler Sprout Queue Message Drafting Multi-Profile Publishing Multimedia Publishing Paid Promotion for Facebook Image and Video Editing ViralPost® Send Time Optimization ▶ Mobile Publishing ▶ Content Suggestions Location Tagging Pause All Outgoing Campaign Tagging Advanced Publishing Permissions Cross-Network Audience Targeting Message Approval Workflow Digital Asset and Content Library Custom URL Tracking Bulk Scheduling Instagram Grid Planning Optimal Send Times in Compose Automated Link Tracking External Approval Workflow Publishing Rule Builder Report & Analyze Cross-Network Group Report Post Performance Report ▶ Social Network Reports Google Analytics Report Facebook Competitor Report X Competitor Report Instagram Competitor Report X Keyword Report Share Reports Outside of Sprout Twitter Trends Report Tag Report Custom Report Branding Team & Productivity Reporting Customer Feedback Report Report Scheduled Delivery Full Archive Export Services Employee Advocacy Report Listen & Inform Query Builder Listener Insights Listener Dashboards Listening ▶ Share & Amplify Amplification Social Selling Experience all that Sprout has to offer

Our plans are packed with the right features, based on your unique business needs. Switch plans at any time or select from our growing list of platform add-ons.

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Monitor & Engage

Streamline and effectively scale social monitoring and engagement efforts with a unified social inbox.

Learn more about Engagement

Smart Inbox ▶

Included in All Plans

Monitor and engage with messages across social networks.

Brand Keywords

Included in All Plans

Execute real-time brand monitoring with keyword, hashtag and location searches across X in the Smart Inbox.

Contact Views

Included in All Plans

Access shared customer records, conversation history and customizable Contact Views across networks each time you reply.

Conversation History

Included in All Plans

View a complete conversation history across profiles and networks for important context and helpful reference.

Message Completion

Included in All Plans

Mark messages as complete and filter them from view in the inbox.

Collision Detection

Included in All Plans

View real-time indicators on the message surface when a teammate is viewing or responding to message.

Comment Moderation

Included in All Plans

Monitor and engage with comments on all of your owned profiles.

Review Management ▶

Included in All Plans

Monitor and manage your business reviews across Apple App Store, Google Play Store, Facebook, Google My Business, Yelp and more in one unified stream.

Paid Ads Comment Moderation

Included in All Plans

Track activity on your paid posts by monitoring and engaging with comments on your ads in the Smart Inbox.

Mobile Inbox Push Notifications

Included in All Plans

Customize mobile push notifications for any message type across any network and profile to be alerted while on-the-go.

Custom Inbox Views

Included in All Plans

Streamline your workflow with custom inbox views to help you prioritize and easily focus on messages that require your attention.

Case Management

Included in All Plans

Create customer care cases from inbound social messages.

Message Tagging

Available in the following plans: Professional Plan | Advanced Plan

Keep your inbox organized and report on activity by creating and applying custom tags to inbound social messages.

Engagement Reporting

Available in the following plans: Professional Plan | Advanced Plan

Analyze response rates and times to benchmark engagement goals and improve your social media responsiveness.

Case Completion Reporting

Available in the following plans: Professional Plan | Advanced Plan

Track response and case metrics at the team level.

Comprehensive Tag Reporting

Available in the following plans: Professional Plan | Advanced Plan

Pinpoint trends in tagged messages to track feedback, campaign success and sentiment.

Social Commerce Integrations

Available in the following plans: Professional Plan | Advanced Plan

Integrate your Instagram Shops, Facebook Shops, Shopify, and WooCommerce accounts to unite your social and commerce workflows.

Team & Productivity Reporting

Available in the following plans: Advanced Plan

Track response and case metrics at the individual user level.

Helpdesk Integration

Available in the following plans: Advanced Plan

Integrate your CRM accounts to seamlessly create, manage and track support issues from social.

Customer Satisfaction Survey

Available in the following plans: Advanced Plan

Benchmark your customer satisfaction through CSAT and NPS data through automated surveys.

Automated Conversational Workflow (Chatbots) ▶

Available in the following plans: Advanced Plan

Set up chatbots for conversational experiences in Twitter DMs and Facebook Messenger using an intuitive Bot Builder.

Salesforce Service Cloud Integration ▶

Available in the following plans: Advanced Plan

Gain a full 360-degree customer view to deliver exemplary customer care across social networks

Saved Replies

Available in the following plans: Advanced Plan

Store and send personalized responses at scale using a library of on-brand and custom replies.

Message Spike Alerts

Available in the following plans: Advanced Plan

Get alerted when message volume is higher than usual with email and push notifications.

Plan & Publish

Effortlessly plan, create, manage and deliver social content and campaigns as a team.

Learn more about Publishing

Automated Feeds Publishing

Available in the following plans: Professional Plan | Advanced Plan

Automatically refresh RSS feeds from your content sources and publish them across your social accounts.

Collaborative Content Calendar ▶

Included in All Plans

View and manage social posts across multiple profiles, networks and campaign tags all in one place.

Advanced Post Scheduler

Included in All Plans

Post with precision from an intuitive Compose box with options for manual scheduling, automated queueing and draft creation.

Sprout Queue

Included in All Plans

Fill publishing gaps with a fully configurable queue system for automated scheduling.

Message Drafting

Included in All Plans

Build and save drafts on your calendar for collaborative post creation or simply as a reminder.

Multi-Profile Publishing

Included in All Plans

Save time by scheduling and publishing posts across multiple profiles and networks from a single Compose box.

Multimedia Publishing

Included in All Plans

Schedule, draft, queue and publish video and multiple photos across networks.

Paid Promotion for Facebook

Included in All Plans

Maximize content reach by boosting new and previously published organic Facebook Posts.

Image and Video Editing

Included in All Plans

Add filters, text, make adjustments and optimize media for each network.

ViralPost® Send Time Optimization ▶

Included in All Plans

Deliver your content at optimal times with ViralPost®—Sprout's patented send time optimization technology.

Mobile Publishing ▶

Included in All Plans

Sprout’s mobile apps for iOS and Android provide powerful publishing and workflow management tools for on-the-go content planning.

Content Suggestions

Included in All Plans

Find engaging content and stay on top of trending topics with an aggregated list of shared links across social channels.

Location Tagging

Included in All Plans

Add locations to your Tweets, Instagram and Facebook posts to promote more traffic to your brand and create more opportunities to engage with your audience.

Pause All Outgoing

Included in All Plans

With "Pause All" you have peace of mind that in times of crisis you can stop all publishing activity from all profiles across your accounts.

Campaign Tagging

Available in the following plans: Professional Plan | Advanced Plan

Create and apply custom tags to outbound social messages from Compose and filter by tag on the Content Calendar.

Advanced Publishing Permissions

Available in the following plans: Professional Plan | Advanced Plan

Grant publishing access on a profile-by-profile basis for each individual user for a fully customized varying levels of publishing access.

Cross-Network Audience Targeting

Available in the following plans: Professional Plan | Advanced Plan

Apply audience targeting for Facebook and LinkedIn posts.

Message Approval Workflow

Available in the following plans: Professional Plan | Advanced Plan

Use advanced permissions and flexible approval structure to set up internal and external workflows to submit, review, collaborate on and approve posts.

Digital Asset and Content Library

Available in the following plans: Professional Plan | Advanced Plan

Store relevant and on-brand content including images, videos and text snippets for more efficient campaign management.

Custom URL Tracking

Available in the following plans: Professional Plan | Advanced Plan

Seamlessly append tracking codes to links posted in Sprout to identify your social traffic in Google Analytics.

Bulk Scheduling

Available in the following plans: Professional Plan | Advanced Plan

Create and plan up to 350 messages all at once using a .CSV upload within Sprout’s Publishing Calendar.

Instagram Grid Planning

Available in the following plans: Professional Plan | Advanced Plan

Preview your Instagram grid aesthetic before you post with drag-and-drop options to rearrange upcoming content.

Optimal Send Times in Compose

Available in the following plans: Professional Plan | Advanced Plan

Boost content reach by an average of 60% with suggested times for optimal social engagement in Sprout's Compose Publisher.

Automated Link Tracking

Available in the following plans: Advanced Plan

Set up rules to automatically add link tracking to links posted in Sprout, helping you better identify your social traffic.

External Approval Workflow

Available in the following plans: Advanced Plan

Add and remove external stakeholders in your content approval workflow, so they can review social posts before they’re published without needing to log in to Sprout.

Publishing Rule Builder

Available in the following plans: Advanced Plan

Automate actions and workflows in Sprout's Compose publisher.

Report & Analyze

Drive strategic decision-making across the business with meaningful insights from social data and analytics.

Learn more about Analytics

Included in All Plans

Report across Twitter, Facebook, Instagram and LinkedIn. Pull unlimited PDF/CSV exports.

Cross-Network Group Report

Included in All Plans

Uncover trends in profile growth and activity across networks for a full picture of your social performance.

Post Performance Report ▶

Included in All Plans

Track post-level performance with reach, impression, click and engagement metrics across networks.

Social Network Reports

Included in All Plans

Track engagement, impressions, follower growth, demographics, top posts and more for each social network.

Google Analytics Report

Included in All Plans

Integrate your Google Analytics account to better understand how social channels drive traffic to your site.

Facebook Competitor Report

Available in the following plans: Professional Plan | Advanced Plan

Benchmark your Facebook Pages’ growth and performance against a customizable list of competitive brands/Pages.

X Competitor Report

Available in the following plans: Professional Plan | Advanced Plan

Benchmark your X profiles’ growth and performance against a customizable list of competitive brands/profiles.

Instagram Competitor Report

Available in the following plans: Professional Plan | Advanced Plan

Benchmark your Instagram profiles’ growth and performance against a customizable list of competitive brands/profiles.

X Keyword Report

Available in the following plans: Professional Plan | Advanced Plan

Uncover trends in X traffic/volume for any keyword, hashtag or complex query.

Share Reports Outside of Sprout

Available in the following plans: Professional Plan | Advanced Plan

Easily email presentation-ready PDF reports to stakeholders outside of Sprout.

Twitter Trends Report

Available in the following plans: Professional Plan | Advanced Plan

Gain contextual insight into how people are talking about you on Twitter by tracking trending topics, hashtags and influencers.

Tag Report

Available in the following plans: Professional Plan | Advanced Plan

Pinpoint trends in tagged messages (both incoming and outgoing) to track feedback, campaign success and sentiment.

Custom Report Branding

Available in the following plans: Professional Plan | Advanced Plan

Upload your own logo to Sprout’s presentation-ready PDF reports for a branded look-and-feel.

Team & Productivity Reporting

Available in the following plans: Advanced Plan

Track response and case metrics at the individual user level.


Customer Feedback Report

Available in the following plans: Advanced Plan

Benchmark your customer satisfaction by gathering CSAT or NPS data through simple, automated surveys.

Report Scheduled Delivery

Available in the following plans: Advanced Plan

Set up recurring weekly or monthly delivery of any report via email in PDF format.

Full Archive Export Services

Available in the following plans: Add-ons

Pull and archive of all your incoming and outgoing social messages for easy and extensive audit.

Employee Advocacy Report

Available in the following plans: Add-ons

Access key social share and content performance metrics from Employee Advocacy’s General Report inside Sprout.

Listen & Inform

Uncover trends and extract actionable insights from social conversations to better inform marketing strategy.

Learn more about Listening

Query Builder

Available in the following plans: Add-ons

Build basic and advanced queries that track full-fidelity search results on Twitter.

Listener Insights

Available in the following plans: Add-ons

Build queries to track qualitative, quantitative and contextual insights that help inform marketing strategies.

Listener Dashboards

Available in the following plans: Add-ons

Facilitate real-time and ongoing social listening by analyzing specific topics, trends and industries on Twitter.

Listening ▶

Available in the following plans: Add-ons

Access deep social intelligence with multi-dimensional social listening across all major social channels, blogs, forums and more.

Share & Amplify

Sprout’s Employee Advocacy platform puts your brand’s shareable content in one place, so employees can easily post to their social networks.

Learn more about Employee Advocacy

Amplification

Available in the following plans: Add-ons

Show off your brand’s culture and increase brand awareness by empowering employees to share authentic content.

Social Selling

Available in the following plans: Add-ons

Use social as a channel to engage prospects by equipping employees with lead-generating content to share across their networks.

Experience all that Sprout has to offer

Sign up for a free 30-day trial and discover how we help you humanize the social experience for your audience.

Speak to an expert and see for yourself what social media management can be like when you’re using the right tools.

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Social Media Features | Sprout Social (2024)
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